 NASCAR fans are a cross section of America - men, women and children from every state, every walk of life and every income group. Last year over six million fans attended NASCAR Nextel Cup Races. Across all of its 13 divisions, more than 10.5 million fans attended a NASCAR-sanctions race in 1999.
• |
38.5% of NASCAR fans over 18 are women. |
• |
40.1% have attended college |
• |
37.2% earn over $50,000 and 16.8% earn over $75,000 a year |
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69.8% are ages 18-54 |
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72% buy products because of the NASCAR name |
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40% switch to a product if it's a NASCAR sponsor |
In a recent Street & Smith's Sport's Business Journal survey, decision makers at major corporations that invest heavily in sports ranked NASCAR #1 in 18 of 20 sponsorship categories.
| Who does a good job of marketing their sport? |
Who delivers good business building programs? |
Which sport as a strong future? |
| NASCAR |
96.6% |
NASCAR |
63.6% |
NASCAR |
95.6% |
| NFL |
86.4% |
LPGA Tour |
38.5% |
NFL |
86.5% |
| NBA |
82.4% |
Minor League Hockey |
38.1% |
PGA Tour |
82.6% |
| PGA Tour |
72.6% |
PGA Tour |
38.0% |
Olympics (USOC) |
66.7% |
| WNBA |
54.5% |
NHL |
28.9% |
Minor League Baseball |
65.7% |
| MLB |
54.5% |
Minor League Baseball |
28.6% |
NBA |
65.3% |
| Olympics (IOC) |
54.5% |
NBA |
26.8% |
MLB |
63.8% |
| NHL |
45.0% |
NFL |
25.6% |
Olympics (IOC) |
61.2% |
| Olympics (USOC) |
41.2% |
Olympics (USOC) |
25.6% |
NHL |
57.1% |
| Minor League Baseball |
38.8% |
MLB |
22.1% |
LPGA Tour |
56.3% |
Source: Street & Smith Sports Business Journal September 20-26, 1999 Volume 2 Issue 22
NASCAR Fans:
Some facts concerning Nascar Fans, who are 60% male and 40% female. |
| AGE DISTRIBUTION: |
Ages |
|
NASCAR Fans |
18-34 |
|
32% |
35-44 |
|
26% |
45+ |
47% |
43% |
|
| INCOME DISTRIBUTION: |
Income |
|
NASCAR Fans |
$30-50,000 |
|
29% |
$50-75,000 |
|
22% |
$75-100,000 |
12% |
12% |
| $100,000+ |
|
|
|
| REGIONAL DISTRIBUTION: |
Income |
|
NASCAR Fans |
| Northeast |
|
20% |
Midwest |
|
24% |
South |
35% |
38% |
| West |
|
|
|
| ETHNIC DIVERSITY (% of NASCAR fan base (18+): |
Ethnicity |
1999 |
|
Trend |
| Hispanic |
|
|
+139% |
African-American |
|
|
+86% |
|
Source: Delaware Online: Feb 2004
|
