BCC Motorsports - Virtual Marketing

Virtual Branding or in-game advertising refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was $56 million, and this figure is estimated to grow to $1.8 billion by 2010. Virtual branding is seen by some in the games industry as offering a new revenue stream, allowing developers to offset growing development costs and to take more risks in gameplay. Advertisers see virtual branding as a prime way to target the male 18-34 demographic, who are increasingly neglecting television in favour of computer and video games.

Examples of in-game advertising virtual billboard and others adverts that are placed directly into the game by artists or programmers. These static adverts allow the advertiser and developers to have more influence on how the adverts are displayed in-game and can be worked to beyond the levels of a pure billboard.

For instance, in BCC Motorsport's racing game, the branding and product placement are incorporated into the very race cars the players control.

1. INITIAL CONSULTATION Discuss client interest/what is the client actually wanting:
•	Events Single event/multiple shows/sponsored national tour
•	Experience/Impression Basic simulator/external branding/in-depth branding implementation into game-play
•	Timeframe When does the client want to hold its first event?
2. EXECUTION After we know what a client is looking for, our team then works on the following:
•	Design BCC Motorsports gets with your organization on specific issues such as logos and how the company would like them displayed on the simulators externally, and game-play implementation (paint schemes, billboards, and infield.) We then put these ideas together for your team to approve.
•	Implementation When we receive the go ahead, our team implements approved branding onto the simulators and into the actual game.
•	Scheduling After branding implementation is complete, BCC Motorsports is ready to hit the road. We will then request appropriate contact information. Once we have the appropriate contact information we handle the rest. Our team handles all embark and has all the tools needed to be reached 24/7.
•	Events BCC Motorsports handles everything from set-up, manning the equipment and tear-down. Depending on the clients needs we can also manage product samples, hand-outs, ect. We cater to the client’s specific needs for each show.